City of Bardstown expands communications position

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By Randy Patrick

The city is creating a new position, that of marketing and communications specialist.

Hannah Bowman, who began working for the city as an intern and is now a part-time media specialist, will be going full-time and have more responsibilities.

Greg Ashworth, the city’s human resources director and risk manager, said at Tuesday’s Bardstown City Council meeting that there is a need for more communication, especially social media.

He mentioned, for example, that the city’s Facebook page has more than 7,000 followers, yet inquiries on the site have gone unanswered.

“It’s obvious that we need someone to help us with our recruitment and our media platforms. She’s also going to continue to help us with our cable commercials and marketing, things of that nature,” Ashworth said.

Bowman will be responsible for social media, working with department heads to update their parts of the city’s website and will also continue to create cable television commercials and do other media and marketing work that she does now.

Bardstown Mayor Dick Heaton said that it will be an improvement because department heads and information technology specialists could make better use of their time than working on the website, and it makes sense to have one person who can be responsible for coordinating the website.

Bardstown Police Chief Kim Kraeszig mentioned that Bowman had been working with her to redesign the Police Department’s website and interface it with the city’s main site.

“She has a wealth of knowledge and has already come up with some great ideas for how we do a recruiting video. She’s actually working on the Fire Department’s now, and then she’s going to work with me to do a recruiting video for the Police Department that we can get out on social media. I think social media is the way to go,” she said. “She is going to be a great asset to have.”

The council asked if the cost of the increased salary would be spread out over all the departments. Tracy Hudson, the finance officer, said that with Ashworth combining the HR director’s job with that of risk manager, there will be enough money left over to make the position full-time.

“We’ll be fine,” she said.