EDITORIAL: Being aware of breast cancer is more than pink ribbons

It’s October, which means everything is pink.

It’s everywhere — T-shirts, sunglasses, cereal boxes, yogurt, the socks of every athlete from middle school to the NFL.

But that color and those tiny ribbons are not all-inclusive awareness.

Yes, they’re “pretty.” At their inception, they probably did make us aware of breast cancer. They probably did make us stop and think about people whose lives were impacted. But now, we gloss right over them. They’re trendy. They’re “just another thing.”