Most distillery tours take on a familiar tone, often as steeped in tradition as the whiskey-making process itself.
Take the tour, taste the bourbon, watch a film, pick up a souvenir and head on to the next one, generally in an hour or less.
But presented with the chance to break the mold, the Bardstown Bourbon Company is taking it.
“It’s all about the craft of making great whiskey,” BBC president and CEO David Mandell said. “We want to give the visitor a Napa Valley-style experience.”